EDMONTON, ON June 18, 2010 – Booty Camp Fitness Inc. (BCF) is excited to reach a milestone and share that with the city of Edmonton: we’re opening our 100th location at Coronation Park in Edmonton and bringing ladies a new way of working out! Booty Camp has taken Canada by storm launching 100 locations across the country in just three years.

In addition the 20,000 women we’ve helped get fit and fabulous, we’ve even had 2010 Vancouver Olympics ski cross gold medalist, Ashleigh McIvor, join us at Booty Camp last June!
Booty Camp’s centesimal location starts on July 5th at Coronation Park at 6:45 p.m. led by local Elite Drill Instructor Ginel Stephenson. Ginel’s passion for fitness includes being an avid cyclist and marathon runner who looks forward to spreading her contagious love of fitness to the ladies in the community.

Sammie Kennedy, creator and CEO of Booty Camp Fitness, notes what separates Booty Camp from an average workout at the gym: “Aside from the fantastic fitness results, the group dynamic allows for camaraderie and a bonding experience in the group of ladies in this fun, friendly fitness environment. You’re also held accountable because if you miss a workout you know your instructor or recruits will drill you about where you’ve been – that’s something that gyms don’t do,” explains Sammie. “Also, we offer a ton of complimentary bonuses including our brand new workout DVD that has eight different programs on it. That alone is the value a four-week camp!”

Booty Camp Fitness provides its recruits with the total package: one-hour workouts twice per week, the new Ultimate Home Edition two-disc DVD complete with eight different workouts, a copy of “The Ultimate Girl’s Guide to a Healthy & Sexy Booty” and much more.

Booty Camp Fitness Inc. is run BY women, FOR women. Our intensive group-fitness training program is designed to help women set and achieve fitness goals, get their ultimate body, and have fun while getting a great workout.

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About Booty Camp Fitness

BCF is the largest national women’s-only boot camp program with 100 locations across Canada and was recently voted at the #1 Best Small Medium Employer in the country according to a study by Queen’s Business School. Ladies of all fitness levels are welcome to join Booty Camp at www.BootyCampFitness.com

Creator Sammie Kennedy has been listed on PROFIT Magazine’s W100 list and also included on Women’s Post’s list of 2009’s Top 20 Women of the Year.

BCF would be happy to provide prize packages for giveaways to your audience. Instantly download high resolution photos, company history, bios, success stories, testimonials, and more by visiting our “Press 2.0 Page” at www.BootyCampFitness.com/Press
For more information and to set up an interview, please contact:

Lisa Richards
Communications Manager
W: 1-866-285-3223 ext 708
C: 647-268-4406
E: LisaR@BootyCampFitness.com

Toronto, ON March 18, 2010 – With warm and sunny days finally upon us, ladies are starting to think about hitting the beach and ditching the coats. So many women get anxious at the thought of short shorts and arm-baring tank tops but with two months to go before summer’s official arrival there’s plenty of time to prep! Booty Camp Fitness creator and CEO, Sammie Kennedy, is ready to help ladies feel fit, fabulous and confident wearing their summer gear!

“It’s a great time to start getting ready for higher temperatures and even higher hemlines,” says Kennedy. “When developing the Booty Camp Fitness program, we kept ladies’ typical trouble zones in mind. My picks for the top five bikini-ready moves target all of these areas as well as work the majority of muscle groups. Plus, with warmer weather drawing near, Booty Camp is getting ready to move our workouts outdoors soon. It feels fantastic to work out in nature and do a workout that’s more fun and inspiring than a boring routine at the gym.”

Kennedy’s top 5 fitness moves to get a bikini-ready and target the full body are:

• Walking lunges – these target glutes, hamstrings and quads making them really effective movements to shape and tone the lower body.
• Jump squats - GREAT for burning calories and also work both the legs and the booty.
• V-sits – this move targets both upper and lower abs as well as your postural muscles which will help ladies carry themselves in a bikini that much more confidently!
• Push-ups – popular for targeting the upper body, these target both your core and arms making for a toned middle and sleek, sexy arms.
• Jump chin-ups – adding the jump to a standard chin up adds a cardio element to the move which increases the heart rate and cardio burn, plus it targets both arms and back muscles which looks great in any swimsuit or tank top.

Booty Camp Fitness is the first national women’s-only boot camp program with over 90 locations across Canada. Camps start as soon as April 6, 2010. Ladies of all fitness levels are welcome to join at www.BootyCampFitness.com. We provide our recruits with the total package: one-hour workouts twice per week, the new Ultimate Home Edition two-disc DVD complete with eight different workouts, a copy of “The Ultimate Girl’s Guide to a Healthy & Sexy Booty” and much more.

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Run by women for women, our intensive group-fitness training program is designed to help women set and achieve fitness goals, get their ultimate body, and have fun while getting a great workout.

BCF would be happy to provide prize packages for giveaways to your audience. Instantly download high resolution photos, company history, bios, success stories, testimonials, and more by visiting our Press Page 2.0 at www.BootyCampFitness.com/Press

To find out more about Booty Camp Fitness Inc. or to schedule an interview, please contact:

Lisa Richards
Communications Manager
W: 1-866-285-3223 ext 708
C: 647-268-4406
E: LisaR@BootyCampFitness.com

Toronto, ON February 10, 2010 – Booty Camp Fitness Inc. (BCF) is excited to be named NUMBER ONE among the Top 50 Best Small and Medium Employers in Canada. The study, now in its sixth year, is published in the Globe and Mail and PROFIT Magazine.

“We have a unique culture at Booty Camp Fitness and being at the top of this list is an honour, especially because it’s the company’s employees who have put us here,” says BCF creator and CEO, Sammie Kennedy. “Our non-traditional environment and corporate culture allow everyone who works here to develop & grow, knowing that their contributions will have a visible and significant impact on the business. Our employees all exemplify the company’s three core values: fun, friendly, fitness.”

“We live and breathe what we promote starting here in the office,” explains Kennedy. “We have fresh, organic groceries delivered weekly and make fitness a part of our daily routine by doing an activity like yoga or kickboxing as a group. It was also a great team-building opportunity when the whole office went to Hawaii to shoot our latest workout DVD. That’s a business trip everyone was excited for!”

BCF’s Toronto-based headquarters has nine full-time employees and more than 80 licensees across Canada; each owns the camp location she instructs.

In less than three short years, BCF has grown nation-wide with over 90 locations and has further expansion plans for April. In 2009, Sammie Kennedy was recognized on both the PROFIT W100 Top 10 Emerging Women Entrepreneurs list and by Women’s Post as one of the Top 20 Women of the Year. As Canada’s largest women’s-only boot camp, BCF has attracted over 17,000 women to participate in the program with an extensive waiting list for consistently sold-out boot camp sessions.
The rankings are primarily determined using the results from Employee Opinion Surveys. Here, 21 key engagement drivers are detailed and analyzed. The evaluation process also includes the assessment of organization practices and perspectives from the leadership team. This year, more than 200 companies across Canada registered to participate in the study.
Study partners include Queen’s School of Business, Queen’s Centre for Business Venturing and Hewitt Associates. More information about the Best Small & Medium Employers in Canada is available online at http://business.queensu.ca/qcbv/sme.

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Sammie Kennedy is available for interviews, demonstrations, expert small business, fitness & nutritional advice – even last minute emergencies.

To find out more about Booty Camp Fitness Inc. or to schedule an interview, please contact:

Lisa Richards
Communications Manager
W: 1-866-285-3223 ext 708
C: 647-268-4406
E: LisaR@BootyCampFitness.com

To learn more about the Top 50 Best Small and Medium Employers in Canada, please contact:

Sandra Olszowka, Director, Projects
Queen’s Centre for Business Venturing
W: 613-533-3119
E: solszowka@business.queensu.ca

Toronto, ON December 21, 2009 – Booty Camp Fitness Inc. creator and CEO, Sammie Kennedy, is ready to inspire Canadians on how to achieve a fulfilling year in 2010. With January being just days away, New Year’s Resolutions are at the forefront of Canadians’ minds. Too often, many people end up making the same resolutions as years past.

In just a few short years, Kennedy has journeyed from being an average girl to becoming a fitness model, ranking as of the top five personal trainers in both Canada and the US and launching a nationally successful fitness company. For 2010, she’s setting her sights on returning to the stage as a fitness model and competing in April.

As creator and CEO of Booty Camp Fitness, Sammie Kennedy has been recognized on PROFIT magazine’s W100 list as one of the Top Emerging Women Entrepreneurs and by Women’s Post as one of Canada’s Most Notable Women of 2009. Kennedy is available to share her motivational strategies including:

• Three Goals, Three Rewards
• Leveraging the Power of Why
• Give-up Goals vs Go-For-It Goals

“As a New Year’s Resolution in January 2005, I decided to transform my body and five years later that former goal has stayed a reality for me,” says Kennedy. “Being able to translate that success to a national business that helps thousands of women across the country achieve their own goals is one of the most rewarding accomplishments of my life.”

Sammie is available to share her expertise and strategies on how to develop realistic goals and just as importantly, how to stay motivated and committed to achieving them throughout the year.

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About Booty Camp Fitness

BCF is the first national women’s-only boot camp program with over 90 locations across Canada. Camps start as soon as January 11th, 2010. Ladies of all fitness levels are welcome to join Booty Camp at www.BootyCampFitness.com

Instantly download high resolution photos, company history, bios, success stories, testimonials, and more by visiting our “Press 2.0 Page” at www.BootyCampFitness.com/Press

For more information and to set up joint interviews before her schedule fills up, please contact:

Lisa Richards

PR Coordinator

W: 1-866-285-3223 ext 708

C: 647-268-4406

E: LisaR@BootyCampFitness.com

Vancouver, BC December 15 2009 – Vancouver 2010 Olympic Downhill Skier, Kelly Vanderbeek, joins Booty Camp Fitness Inc. CEO, Sammie Kennedy, to inspire Canadians on how to achieve a fulfilling year in 2010. With January being just days away, New Year’s Resolutions are at the forefront of Canadians’ minds. Too often, many people end up making the same resolutions as years past.

Vanderbeek will be participating in her second Olympic Winter Games this February. At the 2006 Games, she picked up a fourth place finish in the Super G event, missing out on medaling by only 0.03 of a second. Kelly, with three world cup podiums behind her, looks towards Vancouver 2010 as the motivation to aspire to greatness.

“During tough training days I often think of my childhood dream of standing on top of the podium, hearing Canada’s national anthem being played, seeing our flag raised,” says Vanderbeek. “Now, that picture in my mind is in Vancouver. It continues to bring passionate tears to my eyes.”

In just a few short years, Kennedy has journeyed from being an average girl to becoming a fitness model, ranking as of the top five personal trainers in both Canada and the US and launching a nationally successful fitness company.

• Three Goals, Three Rewards
• Leveraging the Power of Why
• Give-up Goals vs Go-For-It Goals

“As a New Year’s Resolution in January 2005, I decided to transform my body and five years later that former goal has stayed a reality for me,” says Kennedy. “Being able to translate that success to a national business that helps thousands of women across the country achieve their own goals is one of the most rewarding accomplishments of my life.”

Both Vanderbeek and Kennedy are available in Vancouver for interviews on December 23rd to share their expertise and strategies on how to develop realistic goals and just as importantly, how to stay motivated and committed to achieving them throughout the year.

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About Booty Camp Fitness

BCF is the first national women’s-only boot camp program with over 90 locations across Canada. More than 10 of these locations are in the Greater Vancouver Area with camps starting as soon as January 11th, 2010. Ladies of all fitness levels are welcome to join Booty Camp at www.BootyCampFitness.com

Instantly download high resolution photos, company history, bios, success stories, testimonials, and more by visiting our “Press 2.0 Page” at www.BootyCampFitness.com/Press
Kelly Vanderbeek and Sammie Kennedy are dynamic, energetic speakers. Both ladies are available for interviews throughout the day of December 23rd, 2009.

For more information and to set up joint interviews before their schedules fill up, please contact:

Lisa Richards

PR Coordinator

W: 1-866-285-3223 ext 708

C: 647-268-4406

E: LisaR@BootyCampFitness.com

Toronto, ON October 14, 2009 – Booty Camp Fitness Inc. (BCF) creator & CEO, Sammie Kennedy, has been recognized by PROFIT Magazine in their 11th annual W100 – a ranking of Canada’s top enterprising women entrepreneurs.

“I can’t even describe what an honour this is,” says Kennedy. “With an incredible amount of work, in two short years Booty Camp Fitness has grown exponentially. To have a magazine as well-respected and well-recognized as PROFIT take note of Booty Camp is quite the accolade. This list is full of driven, dedicated, determined women and it’s a privilege to be ranked with such successful entrepreneurs.”

The 11th annual PROFIT W100 and Top 10 Emerging Women Entrepreneurs lists showcase female entrepreneurs who are delivering world-class products and services — and reaping the rewards. These women are considered to be impressive role models for any woman or man with an idea and the passion to bring it to life.

Since its creation in 2007, BCF has expanded nation-wide with over 90 locations across Canada. The company’s core values of fun, friendly fitness have attracted over 15,000 women to participate in the program with an extensive waiting list for constantly sold out boot camp sessions.

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Sammie Kennedy is available for interviews, demonstrations, expert fitness & nutritional advice – even last minute emergencies.

To find out more about Booty Camp Fitness Inc. or schedule an interview, please contact:

Lisa Richards

PR Coordinator

W: 1-866-285-3223 ext 708

C: 647-268-4406

E: LisaR@BootyCampFitness.com

Toronto, ON October 9, 2009 – At a time when most start-up businesses are worried about keeping their doors open and the catch phrase of the day is “In light of these challenging economic times,” Booty Camp Fitness Inc. (BCF) is booming across Canada and shows no signs of slowing down.

“The immediate success of BCF in Toronto has made it really exciting to expand this program to women across Canada,” says Sammie Kennedy, creator and founder of Booty Camp Fitness Inc. “We’ve grown from one to 93 licensed locations with an active list of over 15,000 women in just two years - it’s been an incredible journey.”

Booty Camp Fitness Inc. is a women’s-only fitness boot camp designed for women by women. The target market is immediately obvious with one quick glance at the interactive website. The in-your-face pink-camo branding – on everything from the website to the uniforms worn by the licensee “Elite Drill Instructors” - is not to be confused with any of its competitors.

The business model is a simple one: find superstar instructors in cities across Canada who become location licensees and Booty Camp Fitness Inc. maintains control of administrative duties, marketing and quality control. Based 100% on profit sharing with their licensees, BCF’s overhead stays low while growth continues to rise.

Women who have worked for big chain gyms for years trying to make a career for themselves now have a viable option. With BCF’s attractive compensation and ownership package, BCF attracts the best in the business through a process of Licensing.

“Unfortunately, the low-pay of most fitness companies deters so many passionate people from entering the fitness industry or forces them out,” says Sammie Kennedy. “At 93 Booty Camp locations across Canada, I’m so grateful to be able to provide passionate women the opportunity to be compensated like the superstars that they are.”

In just two years, this ambitious start-up company has grown from one to 93 licensed locations and has just recently brought their Booty Camp flare to British Columbia, Alberta, Saskatchewan and Nova Scotia.

Want to know more about this homegrown Canadian company? Find out more about BCF by visiting our Press 2.0 page at www.BootyCampFitness.com/Press.

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Instantly download high resolution photos, company history, bios, success stories, testimonials, and more by visiting our “Press 2.0 Page” at www.bootycampfitness.com/press

To interview Sammie Kennedy please contact Lisa Richards at 647-268-4406 or LisaR@BootyCampFitness.com

Waterloo, ON July 3, 2009 – Booty Camp Fitness Inc. (BCF) is launching July sessions and helping ladies out if summer has caught them with a few pounds to shed. Four-week sessions begin on July 7 at Lester B Pearson PS.

Group exercise settings keep participants motivated and offer personal training at a fraction of the cost. Women of all fitness levels are welcome to join and work their hardest and see results.

Booty Camp Fitness provides its recruits with the total package: workouts twice per week, a workout DVD, a copy of “The Ultimate Girls’ Guide to a Healthy & Sexy Booty” by Sammie Richards (founder), a nutritional guide, nutritional e-guidance, an online community, and physical assessments.

Booty Camp Fitness Inc. is run BY women, FOR women. Our intensive group-fitness training program is designed to help women set and achieve fitness goals, get their ultimate body, and have fun while getting a great workout.

– 30 –

Instantly download high resolution photos, company history, bios, success stories, testimonials, and more by visiting our “Press 2.0 Page” at www.bootycampfitness.com/press

Interview Opportunities, Free Sessions & Giveaways

Our Elite Drill Instructors are available for interviews, expert fitness and nutritional advice, and demonstrations – even last minute emergencies. BCF would be happy to provide prize packages for giveaways to your readers.

To find out more about Booty Camp Fitness Inc. or schedule an interview, please contact:

Lisa Richards, PR Coordinator

P: 866.285.3223 ext. 708
E: LisaR@BootyCampFitness.com

St. Catharines, ON July 3, 2009 – Booty Camp Fitness Inc. (BCF) is launching July sessions and helping ladies out if summer has caught them with a few pounds to shed. Four-week sessions begin as soon as July 6 at Burgyone Woods.

Group exercise settings keep participants motivated and offer personal training at a fraction of the cost. Women of all fitness levels are welcome to join and work their hardest and see results.

Booty Camp Fitness provides its recruits with the total package: workouts twice per week, a workout DVD, a copy of “The Ultimate Girls’ Guide to a Healthy & Sexy Booty” by Sammie Richards (founder), a nutritional guide, nutritional e-guidance, an online community, and physical assessments.

Booty Camp Fitness Inc. is run BY women, FOR women. Our intensive group-fitness training program is designed to help women set and achieve fitness goals, get their ultimate body, and have fun while getting a great workout.

– 30 –

Instantly download high resolution photos, company history, bios, success stories, testimonials, and more by visiting our “Press 2.0 Page” at www.bootycampfitness.com/press

Interview Opportunities, Free Sessions & Giveaways

Our Elite Drill Instructors are available for interviews, expert fitness and nutritional advice, and demonstrations – even last minute emergencies. BCF would be happy to provide prize packages for giveaways to your readers.

To find out more about Booty Camp Fitness Inc. or schedule an interview, please contact:

Lisa Richards, PR Coordinator

P: 866.285.3223 ext. 708
E: LisaR@BootyCampFitness.com

Saskatoon, ON July 3, 2009 – Booty Camp Fitness Inc. (BCF) is launching July sessions and helping ladies out if summer has caught them with a few pounds to shed. Four-week sessions begin on July 20th at Cumberland Park and Friendship Park.

Group exercise settings keep participants motivated and offer personal training at a fraction of the cost. Women of all fitness levels are welcome to join and work their hardest and see results.

Booty Camp Fitness provides its recruits with the total package: workouts twice per week, a workout DVD, a copy of “The Ultimate Girls’ Guide to a Healthy & Sexy Booty” by Sammie Richards (founder), a nutritional guide, nutritional e-guidance, an online community, and physical assessments.

Booty Camp Fitness Inc. is run BY women, FOR women. Our intensive group-fitness training program is designed to help women set and achieve fitness goals, get their ultimate body, and have fun while getting a great workout.

– 30 –

Instantly download high resolution photos, company history, bios, success stories, testimonials, and more by visiting our “Press 2.0 Page” at www.bootycampfitness.com/press

Interview Opportunities, Free Sessions & Giveaways

Our Elite Drill Instructors are available for interviews, expert fitness and nutritional advice, and demonstrations – even last minute emergencies. BCF would be happy to provide prize packages for giveaways to your readers.

To find out more about Booty Camp Fitness Inc. or schedule an interview, please contact:

Lisa Richards, PR Coordinator

P: 866.285.3223 ext. 708
E: LisaR@BootyCampFitness.com