Media Advisory

Toronto, October 12, 2011 – Booty Camp Fitness Inc. creator & CEO, Sammie Kennedy, has been recognized once again by PROFIT Magazine, placing #30 on their 13th annual W100 – a ranking of Canada’s top enterprising women entrepreneurs.

“This has been such an incredible year for me,” says Kennedy. “To be on the PROFIT W100 for a second time and on the PROFIT Hot 50 in the company of such amazing entrepreneurs who are changing the way we do business in Canada is a feeling I can’t describe. I’m very honoured to be recognized for making my passion my profession.”
For the second year in a row, Kennedy has the largest percentage growth of all the honourees on the list, growing her business a colossal 1,915% over three years. Successful and non-traditional methods she’s used to build and motivate her team to deliver excellence include:

• The colours test – while skill is important, a good fit is crucial
• Superstar compensation & constantly reinvesting in staff – as an entrepreneur finances can be tight but mediocre pay often leads to mediocre performance
• Friendly internal competition motivating excellence

Ranking Canada’s Top Women Entrepreneurs on a composite score based on the size, growth rate and profitability of their businesses, the PROFIT W100 profiles the country’s most successful female business owners. Published in the November issue of PROFIT and online at www.PROFITguide.com, the PROFIT W100 is Canada’s largest annual celebration of entrepre¬neurial achievement by women.

Since its creation in 2007, Booty Camp Fitness has expanded nation-wide with approximately 100 locations across Canada. The company’s core values of Fun Friendly Fitness have attracted over 45,000 women to participate in the program with an extensive waiting list for consistently sold out boot camp sessions.

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To find out more about Booty Camp Fitness Inc. or schedule an interview, please contact:

Lisa Richards
Communications Manager
W: 1-877-76BOOTY (26689) X 100
C: 647-268-4406
E: LisaR@BootyCampFitness.com