Media Advisory

Toronto, August 31, 2011 – Booty Camp Fitness Inc. has been recognized once again as a Canadian small business success, this time placing 18th on the 12th annual PROFIT HOT 50 - the definitive ranking of Canada’s Top New Growth Companies that ranks young firms by two-year revenue growth.

“The ongoing success and recognition of Booty Camp Fitness is not only rewarding but also very motivating,” says Sammie Kennedy, creator and CEO of the company. “Growing from being on 2009’s PROFIT W100 list as a Top 10 Emerging Woman Entrepreneur and then jumping onto the W100 list at #37 was just fantastic. It’s so exciting to take it to the next level by securing a spot on the HOT 50. We look forward to continuing to positively influence the lives of women across Canada.”

“The PROFIT HOT 50 exhibit all the traits that underpin business success,” says PROFIT editor Ian Portsmouth. “With good products, persistent and focused leaders and motivated teams, Canada’s Top New Growth Companies have achieved enviable growth rates despite a shaky economy.”

Kennedy’s company boasts explosive, sustainable expansion, having grown her business a 461% between 2008 and 2010, scooping her awards including Young Entrepreneur of the Year, Top Best Small Medium Employer in Canada and Top 50 Employers in the GTA. Some of Kennedy’s techniques for expanding rapidly and successfully that emerging entrepreneurs can apply to their own small businesses include:

• Invest & engage in employees – Booty Camp rewards top-performing instructors with incentives such as a paid vacation for the company’s Instructor of the Year
• Only hire ‘superstars’ and compensate them as such – at traditional fitness clubs, the best paid trainers earn about $50/hour whereas Booty Camp instructors can earn up to $127/hour
• Hire slow and fire fast – if an employee or instructor isn’t performing well or improving quickly, it reflects badly on the entire company.

Since its creation in 2007, Booty Camp Fitness has expanded from two Toronto-based locations to nearly 100 across Canada. The company’s core values of Fun Friendly Fitness have attracted over 45,000 women to participate in the program with an extensive waiting list for consistently sold out boot camp sessions.

About PROFIT Magazine:
PROFIT: Your Guide to Business Success is Canada’s preeminent publication dedicated to the management issues and opportunities facing small and mid-sized businesses. For 29 years, Canadian entrepreneurs and senior managers across a vast array of economic sectors have remained loyal to PROFIT because it’s a timely and reliable source of actionable information that helps them achieve business success and get the recognition they deserve for generating positive economic and social change. Visit PROFIT online at www.PROFITguide.com.

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To find out more about Booty Camp Fitness Inc. or schedule an interview, please contact:

Lisa Richards
Communications Manager
W: 1-877-76BOOTY (26689) X 100
C: 647-268-4406
E: LisaR@BootyCampFitness.com