SHOCK YOUR BODY
Media Advisory
Toronto, ON May 18, 2011 – Shock Absorber, the leading sports bra brand from the UK, is teaming up with Canada’s largest women’s only boot camp, Booty Camp Fitness, to raise awareness throughout the month of June about female breast health and the importance of wearing a proper fitting sports bra during physical activity. The Canadian Breast Cancer Foundation indicated that in 2010, an estimated 23,200 women in Canada will be diagnosed with breast cancer, an increase of (500) from 2009.* Studies have shown that exercising regularly and wearing a properly fitted bra can reduce your chances of developing breast cancer.**
SHOCK YOUR BODY will launch in June for all members enrolled in Booty Camp Fitness sessions across Canada. The campaigns’ goal is to increase member’s awareness about female breast health and sports bra support in hopes of reducing potential harm to breast tissue that may cause breast cancer. “We are thrilled to be partnering with Booty Camp Fitness and their amazing recruits (clients) as we are all focussed on achieving the same goal; living a fun and healthy lifestyle. Shock Absorber sports bras can help reduce potential harm to breast tissue, and we hope that SHOCK YOUR BODY will motivate women to become more interested in breast health and wearing proper fitted sports bras.” Catina Filardo, Shock Absorber UK.
Booty Camp Fitness instructors from across the country will be leading SHOCK YOUR BODY by sporting Shock Absorber bras, discussing breast health during Booty Camp sessions, and providing members with breast health fact information. Each Booty Camp Fitness recruit (client) enrolled in June camps will be receiving exclusive savings from Shock Absorber so they too can experience the support and comfort of wearing a properly fitted Shock Absorber sports bra. Interactive online contests to WIN a Shock Absorber sports bra will also be launching in June, exclusively for Booty Camp Fitness recruits.
Sammie Kennedy, CEO of Booty Camp Fitness, expressed her enthusiasm for the partnership. “Working with Shock Absorber is a perfect fit - many women tend to wear bras that fit improperly and this is a great way to promote breast health and proper support to our all-female clientele. We’re excited to partner up with them and educate women on breast health, as well as share some fun and functional swag!”
The official SHOCK YOUR BODY campaign will launch at the beginning of June in Booty Camp Fitness sessions across Canada and online at www.BootyCampFitness.com, in the recruits only section of the website. New recruits are welcome to join the June Booty Camp sessions where space is available.
* http://www.cbcf.org/breastcancer/bc_whatbc_bc.asp
** http://www.healthandgoodness.com/article/breast-cancer-prevention-using-homeopathy.html
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Run by women for women, our intensive group-fitness training program is designed to help women set and achieve fitness goals, get their ultimate body, and have fun while getting a great workout.
Booty Camp would be happy to provide prize packages for giveaways to your audience. Instantly download high resolution photos, company history, bios, success stories, testimonials, and more by visiting our Press Page 2.0 at www.BootyCampFitness.com/Press
For more information about Booty Camp Fitness, please contact:
Lisa Richards
Communications Manager
C: 647-268-4406
For further information about Shock Absorber, please contact:
BIB Marketing and PR Management
Kate Engineer
E: kate@bibmanagement.com
647-352-7242