SHOCK YOUR BODY
May 18th, 2011
Media Advisory
Shock Absorber and Booty Camp Fitness partner to raise awareness about breast health
Toronto, ON May 18, 2011 – Shock Absorber, the leading sports bra brand from the UK, is teaming up with Canada’s largest women’s only boot camp, Booty Camp Fitness, to raise awareness throughout the month of June about female breast health and the importance of wearing a proper fitting sports bra during physical activity. The Canadian Breast Cancer Foundation indicated that in 2010, an estimated 23,200 women in Canada will be diagnosed with breast cancer, an increase of (500) from 2009.* Studies have shown that exercising regularly and wearing a properly fitted bra can reduce your chances of developing breast cancer.**
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