Media Advisory
Toronto, ON December 2, 2010 – Sammie Kennedy, creator and CEO of Booty Camp Fitness, was recently awarded the Young Entrepreneur Award from PROFIT Magazine at the PROFIT W100 Idea Exchange. At the age of 28, Kennedy has grown Booty Camp from one Toronto location to approximately 100 camps across Canada and the company has experienced an explosive 1265% growth over three years.

“I can’t even describe what an honour this is,” says Kennedy. “With an incredible amount of work, Booty Camp Fitness has grown exponentially. To have a magazine as well-respected as PROFIT recognize my efforts as an entrepreneur is quite the accolade. I have to give credit to my amazing staff, superstar instructors and wonderfully supportive recruits for the company’s great success.”

Since the birth of Booty Camp Fitness in 2007, Kennedy has been recognized as one of the country’s top trainers and she has received a number of awards and recognitions for her savvy business skills:

• Ranked as one of the top ten emerging women entrepreneurs on PROFIT’s annual W100 (November 2009)
• Named one of the Top 20 Women of 2009 by Women’s Post Magazine, (December 2009)
• Booty Camp Fitness ranked the #1 Best Small & Medium Employer in Canada by Hewitt Employee Engagement Survey (2010)
• Ranked #1 on Toronto Star’s Top 50 GTA Employers List (2010)
• Ranked #37 on annual PROFIT W100 list, highest ranking company for three-year growth (2010)
• Booty Camp Fitness ranked as third Best Small & Medium Employer in Canada by AON Hewitt Employee Engagement Survey (2011)

Booty Camp Fitness is Canada’s largest women’s-only boot camp. The company’s core values of Fun Friendly Fitness have attracted over 30,000 women to participate in the program with an extensive waiting list for consistently sold out boot camp sessions.

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To find out more about Booty Camp Fitness Inc. or to schedule an interview, please contact:

Lisa Richards
Communications Manager
W: 1-877-76-BOOTY (26689) ext 100
C: 647-268-4406
E: LisaR@BootyCampFitness.com