Media Advisory

Toronto, ON October 14, 2010 – Booty Camp Fitness Inc. creator & CEO, Sammie Kennedy, has been recognized by PROFIT Magazine, placing #37 on their 12th annual W100 – a ranking of Canada’s top enterprising women entrepreneurs.

“Being ranked last year as a Top 10 Emerging Woman Entrepreneur was an incredible honour, and now jumping onto the W100 list at #37 is just fantastic,” says Kennedy. “To have a magazine as well-respected and well-recognized as PROFIT take note of Booty Camp is quite the accolade. This list is full of driven, dedicated, determined women and it’s a privilege to be recognized with such successful entrepreneurs.”

Kennedy has the largest percentage growth of all the honourees on the list, growing her business a colossal 1265% over three years. Some of Kennedy’s techniques for expanding rapidly and successfully that emerging entrepreneurs can apply to their own small businesses include:

• Invest & engage in employees – Booty Camp covers the full expense to fly in 80 instructors across Canada for their annual Kick Booty Conference
• Only hire ‘superstars’ and compensate them as such – at traditional fitness clubs, the best paid trainers earn about $50/hour whereas Booty Camp instructors can earn up to $127/hour
• Hire slow and fire fast – if an employee or instructor isn’t performing well or improving quickly, it reflects badly on the entire company.

Ranking Canada’s Top Women Entrepreneurs on a composite score based on the size, growth rate and profitability of their businesses, the PROFIT W100 profiles the country’s most successful female business owners. Published in the November issue of PROFIT and online at www.PROFITguide.com, the PROFIT W100 is Canada’s largest annual celebration of entrepre¬neurial achievement by women.

Since its creation in 2007, Booty Camp Fitness has expanded nation-wide with approximately 100 locations across Canada. The company’s core values of Fun Friendly Fitness have attracted over 25,000 women to participate in the program with an extensive waiting list for consistently sold out boot camp sessions.

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To find out more about Booty Camp Fitness Inc. or to schedule an interview, please contact:

Lisa Richards
Communications Manager
W: 1-877-76-BOOTY (26689) ext 100
C: 647-268-4406
E: LisaR@BootyCampFitness.com