Media Advisory

EDMONTON, ON June 18, 2010 – Booty Camp Fitness Inc. (BCF) is excited to reach a milestone and share that with the city of Edmonton: we’re opening our 100th location at Coronation Park in Edmonton and bringing ladies a new way of working out! Booty Camp has taken Canada by storm launching 100 locations across the country in just three years.

In addition the 20,000 women we’ve helped get fit and fabulous, we’ve even had 2010 Vancouver Olympics ski cross gold medalist, Ashleigh McIvor, join us at Booty Camp last June!
Booty Camp’s centesimal location starts on July 5th at Coronation Park at 6:45 p.m. led by local Elite Drill Instructor Ginel Stephenson. Ginel’s passion for fitness includes being an avid cyclist and marathon runner who looks forward to spreading her contagious love of fitness to the ladies in the community.

Sammie Kennedy, creator and CEO of Booty Camp Fitness, notes what separates Booty Camp from an average workout at the gym: “Aside from the fantastic fitness results, the group dynamic allows for camaraderie and a bonding experience in the group of ladies in this fun, friendly fitness environment. You’re also held accountable because if you miss a workout you know your instructor or recruits will drill you about where you’ve been – that’s something that gyms don’t do,” explains Sammie. “Also, we offer a ton of complimentary bonuses including our brand new workout DVD that has eight different programs on it. That alone is the value a four-week camp!”

Booty Camp Fitness provides its recruits with the total package: one-hour workouts twice per week, the new Ultimate Home Edition two-disc DVD complete with eight different workouts, a copy of “The Ultimate Girl’s Guide to a Healthy & Sexy Booty” and much more.

Booty Camp Fitness Inc. is run BY women, FOR women. Our intensive group-fitness training program is designed to help women set and achieve fitness goals, get their ultimate body, and have fun while getting a great workout.

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About Booty Camp Fitness

BCF is the largest national women’s-only boot camp program with 100 locations across Canada and was recently voted at the #1 Best Small Medium Employer in the country according to a study by Queen’s Business School. Ladies of all fitness levels are welcome to join Booty Camp at www.BootyCampFitness.com

Creator Sammie Kennedy has been listed on PROFIT Magazine’s W100 list and also included on Women’s Post’s list of 2009’s Top 20 Women of the Year.

BCF would be happy to provide prize packages for giveaways to your audience. Instantly download high resolution photos, company history, bios, success stories, testimonials, and more by visiting our “Press 2.0 Page” at www.BootyCampFitness.com/Press
For more information and to set up an interview, please contact:

Lisa Richards
Communications Manager
W: 1-866-285-3223 ext 708
C: 647-268-4406
E: LisaR@BootyCampFitness.com