Media Advisory

Toronto, ON March 18, 2010 – With warm and sunny days finally upon us, ladies are starting to think about hitting the beach and ditching the coats. So many women get anxious at the thought of short shorts and arm-baring tank tops but with two months to go before summer’s official arrival there’s plenty of time to prep! Booty Camp Fitness creator and CEO, Sammie Kennedy, is ready to help ladies feel fit, fabulous and confident wearing their summer gear!

“It’s a great time to start getting ready for higher temperatures and even higher hemlines,” says Kennedy. “When developing the Booty Camp Fitness program, we kept ladies’ typical trouble zones in mind. My picks for the top five bikini-ready moves target all of these areas as well as work the majority of muscle groups. Plus, with warmer weather drawing near, Booty Camp is getting ready to move our workouts outdoors soon. It feels fantastic to work out in nature and do a workout that’s more fun and inspiring than a boring routine at the gym.”

Kennedy’s top 5 fitness moves to get a bikini-ready and target the full body are:

• Walking lunges – these target glutes, hamstrings and quads making them really effective movements to shape and tone the lower body.
• Jump squats - GREAT for burning calories and also work both the legs and the booty.
• V-sits – this move targets both upper and lower abs as well as your postural muscles which will help ladies carry themselves in a bikini that much more confidently!
• Push-ups – popular for targeting the upper body, these target both your core and arms making for a toned middle and sleek, sexy arms.
• Jump chin-ups – adding the jump to a standard chin up adds a cardio element to the move which increases the heart rate and cardio burn, plus it targets both arms and back muscles which looks great in any swimsuit or tank top.

Booty Camp Fitness is the first national women’s-only boot camp program with over 90 locations across Canada. Camps start as soon as April 6, 2010. Ladies of all fitness levels are welcome to join at www.BootyCampFitness.com. We provide our recruits with the total package: one-hour workouts twice per week, the new Ultimate Home Edition two-disc DVD complete with eight different workouts, a copy of “The Ultimate Girl’s Guide to a Healthy & Sexy Booty” and much more.

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Run by women for women, our intensive group-fitness training program is designed to help women set and achieve fitness goals, get their ultimate body, and have fun while getting a great workout.

BCF would be happy to provide prize packages for giveaways to your audience. Instantly download high resolution photos, company history, bios, success stories, testimonials, and more by visiting our Press Page 2.0 at www.BootyCampFitness.com/Press

To find out more about Booty Camp Fitness Inc. or to schedule an interview, please contact:

Lisa Richards
Communications Manager
W: 1-866-285-3223 ext 708
C: 647-268-4406
E: LisaR@BootyCampFitness.com