Media Advisory

Toronto, ON October 9, 2009 – At a time when most start-up businesses are worried about keeping their doors open and the catch phrase of the day is “In light of these challenging economic times,” Booty Camp Fitness Inc. (BCF) is booming across Canada and shows no signs of slowing down.

“The immediate success of BCF in Toronto has made it really exciting to expand this program to women across Canada,” says Sammie Kennedy, creator and founder of Booty Camp Fitness Inc. “We’ve grown from one to 93 licensed locations with an active list of over 15,000 women in just two years - it’s been an incredible journey.”

Booty Camp Fitness Inc. is a women’s-only fitness boot camp designed for women by women. The target market is immediately obvious with one quick glance at the interactive website. The in-your-face pink-camo branding – on everything from the website to the uniforms worn by the licensee “Elite Drill Instructors” - is not to be confused with any of its competitors.

The business model is a simple one: find superstar instructors in cities across Canada who become location licensees and Booty Camp Fitness Inc. maintains control of administrative duties, marketing and quality control. Based 100% on profit sharing with their licensees, BCF’s overhead stays low while growth continues to rise.

Women who have worked for big chain gyms for years trying to make a career for themselves now have a viable option. With BCF’s attractive compensation and ownership package, BCF attracts the best in the business through a process of Licensing.

“Unfortunately, the low-pay of most fitness companies deters so many passionate people from entering the fitness industry or forces them out,” says Sammie Kennedy. “At 93 Booty Camp locations across Canada, I’m so grateful to be able to provide passionate women the opportunity to be compensated like the superstars that they are.”

In just two years, this ambitious start-up company has grown from one to 93 licensed locations and has just recently brought their Booty Camp flare to British Columbia, Alberta, Saskatchewan and Nova Scotia.

Want to know more about this homegrown Canadian company? Find out more about BCF by visiting our Press 2.0 page at www.BootyCampFitness.com/Press.

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Instantly download high resolution photos, company history, bios, success stories, testimonials, and more by visiting our “Press 2.0 Page” at www.bootycampfitness.com/press

To interview Sammie Kennedy please contact Lisa Richards at 647-268-4406 or LisaR@BootyCampFitness.com