Sudbury, ON August 27, 2008 – Summer time for us Canadians means vacationing, drinking beer, and eating ice cream, right? Fitness entrepreneur and former Sudbury local, Sammie Richards has a kick booty solution for the ladies of Sudbury: Booty Camp, a women’s only fitness boot camp. For the first time, Richards launches Booty Camp in Sudbury, making Sudbury the 29th location of her rapidly expanding fitness empire.

“Last year we considered launching a Sudbury location, but it wasn’t until we found out GoodLife Fitness launched not one but two gyms in about a year, and Curves had a waiting list that we felt Booty Camp would be a huge success in Sudbury” says Sammie Richards creator of Booty Camp Fitness, the first of its kind in Ontario exclusively for women. “So we launched a new location in Sudbury outdoors in Kipling Park starting September 9th.”

“At the moment, with 29 locations—and more than 3,562 Ontario women on a waiting list—we just can’t open locations in the province fast enough.”

Boot camps are inspired by military training—and yet it’s not at about intimidation tactics, Richards says.

“Instead, our booty camp is designed by women to help women progressively challenge themselves without in-your-face pressure and competition. It’s intense sometimes—and it works because it’s challenging, nurturing and fun.”

Results, of course, are the best measure of program success. Boot camp websites such as bootycampfitness.com report significant loss of inches and pounds in just four weeks— and the credit for this, says Richards, goes to the regular drills combined with healthy eating guidance.

Booty Camps in Sudbury start Tuesday, September 9th at 6:30 pm, to sign-up or for more information go to http://www.BootyCampFitness.com.

NEW professionally photographed and high resolution photos available.

Entrepreneur and Fitness Expert, Sammie Richards is both a beautiful and an energetic/charming speaker. She is available for interviews – even last minute emergencies.