Toronto, ON May 29, 2008 – Winter time for us Canadians means hibernation and a little “extra layer” to keep us warm, right? But now that the great summer weather is here and it’s time to get back into beach body shape. Elite Boot Camp Drill Instructor Sammie Richards, knows the secrets to helping her clients get a sexy beach body.

STEP 1 – FORGET the Mirror – STOP looking at yourself in the mirror! Your ‘fat’ is a lot less scary when you objectively measure your body fat percentage, girth, and BMI (body mass index). Most fitness boot camps, personal trainers, and gyms will perform your measurements for FREE.

”Often looking in the mirror actually prevents people from losing weight or getting into shape because they ‘look too fat to fix’. Fitness measurements give my clients the opportunity to break down their ‘fitness problem’ into measurable and realistic goals, and more importantly motivates them take the next step.” Says Sammie Richards, the Creator of Booty Camp™ Fitness (21 locations across Ontario), and the author of The Ultimate Girls Guide to a Healthy & Sexy Body.

Step 2 – MUSCLE is Metabolism – lifting weights or body sculpting isn’t enough, you need to challenge your muscles by working them harder and harder each time. Progressive strength training can be done with bands, free weights, or machines – all that matters is that it’s challenging enough to force the muscles to make improvements and that it’s progressive.

Step 3 – STOP storing new fat – we don’t gain weight because of a lack of exercise, we get fat because we eat too much at one time. The key is to give your body the right amount at the right time. The human body burns calories (energy) 24 hours a day, yet we tend to supply all of our energy in two or three large servings.

To take action on all 3 steps, sign-up for Toronto’s Booty Camp at http://www.BootyCampFitness.com, they start Monday, June 9th, 2008. Booty Camp offers an eight week program to help ladies get their ultimate beach body.

NEW professionally photographed and high resolution photos available.

Fitness Expert, Sammie Richards is both a beautiful and an energetic/charming speaker. She is available for interviews – even last minute emergencies.