So you wanna know more “about us”, eh?
Let me introduce myself, my name is Sammie Kennedy, the Creator of Booty Camp Fitness.
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"She's [Sammie] a very inspiring strong woman, and she's taking women's fitness to new levels."
-- Sudbury's Channel 10 News
I created and started instructing Booty Camp in Spring of 07 because of three main reasons:
Right from the beginning I wanted only Superstar Instructors who were invested in delivering an outstanding experience. Instead of having ‘employees’ who were under praised and under paid into mediocrity, I opted to create an incredible compensation and ownership package which would attract Superstars through a business process of Licensing.
As such, all of our “instructors” are much more than just ‘employees’. They each own a licensed territory (similar to a franchise), known as a “Licensee”. As a Licensed Instructor they share in the responsibility of creating a valuable experience for their recruits and licensed location, and are 100% compensated via profit sharing.
In fact, we have over 35,011 women on our waiting list throughout Ontario. We feel that’s because our Licensed Instructors really care and go over-and-beyond for their recruits and location.
Based on awe-inspiring demand for Booty Camp Fitness, I’ve just licensed Booty Camp Fitness for the 100th time! This means we now have the most women's only fitness boot camp locations in Ontario (actually throughout Canada)... This all since Spring 2007!
To ensure every Booty Camp is outstanding, we’ve implemented one of the highest hiring standards in the Canadian fitness industry. As a result, in our first year alone we had over 700 applicants for only 21 Licensed Booty Camp Instructor spots. Beyond graduating from Booty Camp’s rigorous certification process, all of our Licensed Instructors must be certified by a Governing Body as a personal trainer or fitness instructor, CPR certified annually, and fully insured.
In addition to continuous and ongoing training, we constantly and continually get feedback from our recruits (via online surveys every 8 weeks), and have secret shoppers to ensure our core values are being maintained company wide.
As we continue to rapidly grow Booty Camp we strive to sustain an outstanding experience which emphasizes fun friendly fitness.
Our three core values are:
Through our three cores values we create value for our participants, whether you want to simply have fun exercising while maintaining your ideal body, enjoy the camaraderie of follow recruits and your friendly elite Drill Instructor, or really want fitness results such as losing lose fat/inches or achieving your ideal body.
Based on the amazing results the Recruits have gotten, I plan to: