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About Booty Camp Fitness
So you wanna know more “about us”, eh?
Let me introduce myself, my name is Sammie Richards, the creator of Booty Camp Fitness.
Our Beautiful & Brief History
I started instructing Booty Camp in Spring of 07 because of three main reasons:
- It was gorgeous outside in Toronto, and my female personal training clients (I used to work one-on-one with women) and I were bummed-out we were exercising indoors… so I thought it would be awesome to have a Fitness Boot Camp in a beautiful park.
- There were NO fitness Boot Camp’s in Toronto exclusively for women. Most Fitness Boot Camps are designed for men, yell at their recruits, and some even try to make their recruits vomit – definitely NOT Booty Camp!
- I’m addicted to watching exercise DVDs and going to fitness classes!
Clearly I wasn’t alone, other women felt the same, because within 24 hours the first Booty Camp was SOLD OUT!
Within 3 months, I had an overwhelming “waiting list”, and no more time to instruct more Booty Camps…
Instructors Are Owners
Because They Care More
Right from the beginning I wanted only Superstar Instructors who were invested in delivering an outstanding experience. Instead of having ‘employees’ who were under praised and under paid into mediocrity, I opted to create an incredible compensation and ownership package which would attract Superstars through a business process of Licensing.
As such, all of our “instructors” are much more than just ‘employees’. They each own a licensed territory (similar to a franchise), known as a “Licensee”. As a Licensed Instructor they share in the responsibility of creating a valuable experience for their recruits and licensed location, and are 100% compensated via profit sharing.
In fact, we have over 3,700 women on our waiting list throughout Ontario. We feel that’s because our Licensed Instructors really care and go over-and-beyond for their recruits and location.
Most Women's Only Boot Camp Locations in Ontario!
Based on awe-inspiring demand for Booty Camp Fitness, I’ve just licensed Booty Camp Fitness for the 29th time! This means we now have the most women's only fitness boot camp locations in Ontario (actually throughout Canada)... Only after 1.25 years!
To ensure every Booty Camp is outstanding, we’ve implemented one of the highest hiring standards in the Canadian fitness industry. As a result, we’ve had over 500 applicants for Booty Camp Licenses for only 29 locations. Beyond graduating from Booty Camp’s rigorous certification process, all of our Licensed Instructors must be certified by a Governing Body as a personal trainer or fitness instructor, CPR certified annually, and fully insured.
In addition to continuous and ongoing training, we constantly and continually get feedback from our recruits (via online surveys every 8 weeks), and have secret shoppers to ensure our core values are being maintained company wide.
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Creating Value Through Our
3 Core Values
As we continue to rapidly grow Booty Camp we strive to sustain an outstanding experience which emphasizes fun friendly fitness.
Our three core values are:
- Fun. We are always seeking to make the Booty Camp experience more fun via new interesting and exciting exercises, cardio drills, music, motivational incentives, and nutritional ideas.
- Friendly. We do our best to create an empowering and supportive environment for women where they can share, grow, and have fun.
- Fitness. We’re all about getting our recruits’ fitness results!
Through our three cores values we create value for our participants, whether you want to simply have fun exercising while maintaining your ideal body, enjoy the camaraderie of follow recruits and your friendly elite Drill Instructor, or really want fitness results such as losing lose fat/inches or achieving your ideal body.
Future Booty Camp Plans
Based on the amazing results the Recruits have gotten, I plan to:
- License Booty Camp in other provinces (Alberta, British Columbia)
- Change the routine every four weeks, so you keep challenging yourself
- New music playlist every two weeks to keep the program fresh and fun
- Develop new "Super Bonuses" to ensure outstanding fitness results
- Implement a new "weight loss cleansing" system
And so much more!
I hope you sign-up for a Booty Camp because they’re so much fun, you’ll get super fit, and meet some other fabulous women!
For the Love of Health and Fitness,
Sammie Richards,
Founder & Elite Drill Instructor of Booty Camp Fitness
Superstar Booty Camp Instructors
Please click on our picture or name to read more about any of our Superstar Booty Camp Licensed Instructors:
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